—— Consulting

986 Productions

I led consulting for 986 Productions, an existing apparel and goggle label. Four parallel tracks, each documented as the work progresses.

Active engagement, in progress

Client986 Productions

My role

Rebranding Product design Product analysis Product testing Brand strategy

27/28 goggle line

Designed the brand's new 27/28 goggle range: six strap colourways specced to production dimensions (340mm left / 360mm right, 45mm width) with co-branded 986 Productions artwork.

Colourway 1 / 6

Black strap render, SUEDE 1988 × 986 Productions — Black / gold

Blue camo strap render, SUEDE 1988 × 986 Productions — Blue camo

Rebranding

Rethinking the label's visual identity from the ground up: wordmark, palette and how the brand shows up on product. Some logos were designed by another crew member, Dom.

Wordmark

VIZION mark

VZN mark

Manufacturing

Ran a product analysis and sourced potential manufacturers to improve quality and pricing. Two candidates selected; samples from both under evaluation ahead of a 2,000-piece bulk order.

Strategic analysis

Positioning, consumer and category analysis feeding the next chapter of the brand.