—— Consulting
986 Productions
Brought in to give an existing apparel label manufacturing rigor and a clearer brand direction. Five parallel tracks, each documented as the work progresses.
Active engagement — in progress
Structure
Rebuilt the internal workflow — an agenda and a standing meeting routine so decisions get made and the next steps are clear.
Manufacturing
Ran a product analysis and sourced potential manufacturers to improve quality and pricing. Two candidates selected; samples from both under evaluation ahead of a 2,000-piece bulk order.
Rebranding
Rethinking the label's visual identity from the ground up — wordmark, palette and how the brand shows up on product. *Some logos were designed by another crew member (Dom).
Strategic analysis
Positioning, consumer and category analysis feeding the next chapter of the brand.
27/28 goggle line
Designed the brand's new 27/28 goggle range — six strap colourways specced to production dimensions (340mm left / 360mm right, 45mm width) with co-branded 986 Productions artwork.
Colourway 1 / 6
