—— Self-initiated concept work

Concepts

Self-initiated conceptual work. I study an existing brand’s DNA (heritage products, colourways, cultural position) and reimagine it as a full snow capsule the brand never made. Unaffiliated and unproduced, except where noted.

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The four stages behind every capsule

Salomon XT-6 in white and bone, heritage research

Step 1

Study the brand DNA

Website, Instagram, colourways, heritage products: what makes the brand feel like itself before I design anything.

Step 2

Sketch in Illustrator

The boot is the anchor piece. From there I build outerwear, accessories and hardgoods so the whole kit belongs together.

Step 3

Build the colour story

Palettes worked through until the whole collection reads true to the brand, not just one piece in isolation.

Step 4

Render it

Only once the concept is fully decided do I use AI to visualise it. Last step, not the process: the design decisions are mine. AI is just a tool to get your creative vision across.

Capsule 01

The North Face × Clyffe

Concept, independent, unproduced

Steep Tech’s tri-colour DNA carried into a full snow kit: hooded shell, bib pants, vest and three distinct boot constructions, all reading off the same black / tan / cobalt palette and gold hardware language.

Open the capsule ↓

Capsule 02

Salomon: XT6 Snow Capsule

Concept, independent, unproduced

The XT6 taken off the trail and onto the chairlift: full snow-ready construction, GORE-TEX shells and BOA closures, without losing the silhouette that made it a streetwear staple.

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Capsule 03

Arc’teryx: Snow Capsule

Concept, independent, unproduced

Arc’teryx’s technical precision carried into a full snow system: GORE-TEX Pro shell kit, down insulated kit, avalanche airbag pack and two winterized Norvan builds, all in black, bone and gold.

Open the capsule ↓