I design products balancing comfort, minimalism and innovation.

I'm driven by product and storytelling, by how details, materials and construction choices elevate both performance and identity. What pulls me hardest is innovation: hunting new fabrics, new constructions and new systems that move a product forward technically, not just visually. A better membrane, a smarter closure, a panel that solves something. That's where design earns its keep. Aesthetics matter, but they should be the result of a good solution rather than a substitute for one.

I've spent years riding and living inside the snowboard scene across both the US and Europe, and I build product from inside that community rather than at a distance from it. That perspective shapes how I think about performance and authenticity. I know what resonates with riders because I'm one of them.

Years of teaching outdoor education taught me to observe users closely, explain ideas simply and keep a group moving together.