—— About

Curiosity and passion taught me design.
Now I want it to be the job.

Product designer, creative and innovation seeker.

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Portrait of Alejandro Aznar
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I spent 13+ years in education while building SUEDE1988 in parallel — and I've spent years riding and living inside the snowboard scene across both the US and Europe. That dual perspective shapes how I think about product, performance and authenticity: I understand what resonates with riders because I'm part of that community.

I'm motivated by product and storytelling — by how details, materials and construction choices elevate both performance and identity. I work well in teams, and I'm looking to bring that energy into an existing studio rather than building alone.

Design

Illustrator · tech packs & flats · colour specs · artwork placement · AI rendering tools

Product creation

Material sourcing · sampling & fit review · supplier communication · production & QC

Brand

Identity systems · colour & concept direction · campaign imagery · retail activation · Spanish & English

Five years of building SUEDE1988 taught me how to do everything — design, sourcing, manufacturing, marketing, retail — and made clear which parts I actually want to keep doing, with the right people around me.

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